H&M Attack Asian Market

The popular High Street store H&M which sells affordable fashionable clothing is finally entering the lucrative Asian fashion good market. They are opening 2 in Japan and they just opened one in Hong Kong. Apparently, anything foreign, new, and endorsed by celebrities are bound to create a fad in Hong Kong, and of course, H&M is not an exception. The pictures above and below shows the line up to enter the store before its grand opening. As you can see from these snapshots, the queue is some real business! These people lined up for hours and hours just so they could be the first ones to purchase from H&M. Some unknowing tourists actually thought there is a demonstration going on here, as the store is located at Queen's Road in Central, which is where the financial centres, government offices, and all the designer flagship stores are located. Many celebrities bought a LOT from H&M without even trying them on during the VIP opening party. One famous Hong Kong model, Kei Kei, actually bought 100+ items without trying, and that actually made headline of entertainment news! As lyricist Wyman Wong describes, "trying clothes on just isn't cool enough." All these publicity of course will only further fuel the fad abotu H&M in Hong Kong. I'm personally not a fan of H&M, although their runway inspired apparels come in nice styles, a lot of time they incorporate too many elements that actually require higher quality of material and craftmanship to give them proper look. For example, I have seen nice looking corset top with velvet ties, lace and mesh. It looked really cool so I tried it on, but my body seriously looked deform in that thing, the corset just simply was not properly constructed. For High Street or the mix-high-and-low looks, I just prefer stores that sell simpler items in urban style, with less details so to lower the requirement on craftmenship and material quality. I wonder if those celebrities actually have idea of all these before they start purchasing..........

H&M Hong Kong is their first store in Asia and they plan to open another 3 in Hong Kong and 2 in Tokyo within this year. Wow.

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